BUILD YOUR EYE SET & ENJOY 13% ON 3+ ITEMS.
FREE SHIPPING ON ORDERS OVER $100 US&CANADA.
Close-up of a woman's eye with blue eyeliner and brown hair.

SOFTER THAN BLACK.
BOLDER THAN BROWN!

Did You Spot The Difference? The secret isn’t black. It’s Midnight Navy.

Master Your Wing!

Easy tutorials for beginners.

Build Your Addy Edit & Save 13%

Choose any category below. Pick 3+ eligible products, and your 13% discount is applied automatically.

Why do women love Midnight Navy?

✓ Makes eyes pop
✓ Softer than black
✓ Perfect for everyday wear
✓ Brightens every eye colour
✓ Defines without looking harsh

Customer Testimonials

4.7/5

Trusted by 1,000+ Addy's customers

Rich Colour Payoff ⭐

Super smooth application and very pigmented. I’ve stopped using black liner after this!

Natalie Johnson

Verified customer

All-Day Wear ⭐

Waterproof and long-lasting. Perfect for long days — still looks fresh at night.

Victoria Garcia

Verified customer

Perfect for Toronto Weather ⭐

I wore this in humid weather and even light rain — didn’t smudge at all. The navy shade looks so classy!

Isabella Brown

Verified customer

Best Eyeliner I've Ever Used! ⭐

Working 8–10 hours, and this still looks fresh by evening. No fading, no mess. Totally worth it.

Sarah Mitchell

Verified customer

Smooth & Easy Application ⭐

Glides on effortlessly, even when I’m in a rush. Perfect for everyday wear here in Canada.

Jessica Chen

Verified customer

Sophisticated Statement ⭐

The deep navy tone adds depth without being overpowering. Perfect for anyone wanting a polished, luxurious finish.

Michelle Davis

Verified customer

Main Character Energy ⭐

Put this on and instantly felt 10x prettier. Navy eyeliner is THAT girl.

Lauren Kim

Verified customer

Smudge Proof For Real ⭐

I wore this ALL day — no smudge, no fade. This is that “don’t gatekeep” product!!

Rachel Anderson

Verified customer

New Obsession ⭐

I tried this once, and I’m DONE with black liner. The colour hits DIFFERENT.

Olivia Martinez

Verified customer

Effortless & Stunning⭐

Absolutely love this eyeliner! The navy shade makes my eyes pop and lasts all day without smudging.

Sophia Williams

Verified customer

FAQs

❓ What is the best gel eyeliner in Canada?

Addy Cosmetics gel eyeliner is designed for long-lasting, waterproof wear with intense pigment, making it a top choice for bold eye looks.

❓ Is navy blue eyeliner better than black?

Navy eyeliner enhances eye color, especially for brown and hazel eyes, while still giving a bold but softer look than black.

❓ How do I make my eyeliner last all day?

Start with clean eyelids, apply a primer, and set lightly with powder before applying gel eyeliner.

❓ Do you offer returns or exchanges?

We aim for customer satisfaction. Please check our return policy for eligibility and details.

❓ How long does shipping take in Canada?

Shipping times typically range from 2–7 business days depending on your location.

❓ Are your products cruelty-free?

Yes, Addy Cosmetics products are not tested on animals.